AR Compositions
The Cannes Lions Global Festival of Creativity serves as a worldwide gathering for professionals engaged in creative communications, advertising and associated domains. Atomic Digital Design & Snap Inc activated a "Snap for Business" campaign, enlisting the expertise of eight leading global creative directors to conceive Augmented Reality for business.
Idea: we inquired with these creative minds for five terms (a single word, a color, a character, a location, and an object). Subsequently, we harnessed these terms to construct a fictional world encapsulating their essence. Merging these components, we crafted 8 Snapchat Lenses that introduced a virtual window into the user’s surroundings. My responsibility involved combining all the elements and generating visual compositions, as detailed storyboards. Each of these compositions was produced within a single working day.
Artistic Direction / Creative Design / Adobe Photoshop / Adobe Illustrator / Google Slides
Brief: We asked 8 world's top creative directors an opportunity to work together, in partnerhsip with Snap Inc, on a hyper-creative AR project: each creative gave us 5 words (a word, a color, a character, a place and an object).
With this information, we created a beautiful AR storyboard, meaning a composition that the user can see by checking inside the virtual window.
This 8 lenses were on during the Cannes Lions event, in order to promote Augmented Reality for business.
Each storyboard composition was made on one work day.
Read and check the full video here
Life - Rainbow - Unicorn - Garden - Pizza
Agitate - PMS 2026 - Holden Caulfield - Zanzibar Island - Pencil without eraser
Collaboration - Amber - Meme Konichiwa - Playground - Human heart
I also designed the introduction window, each one adapted to its own composition.