AR Advertising
In my role as a Creative Designer at Atomic Digital Design, my primary duty was crafting visual content for Social Media advertising, with a particular focus on platforms like Snapchat, Instagram, and 8th Wall. Our team, known as Storyboarders, specialized in creating engaging and interactive advertising materials. This involved developing comprehensive mockups and userflows to enhance the user experience.
Process: My responsibilities encompassed various aspects of the creative process. I was in charge of the artistic direction, design, and presentation of these advertising assets. Additionally, as a designer, I also took on the task of designing the user interface (UI), pitching to the client and occasionally working on offline materials such as posters and flyers.
Artistic Direction / Creative Design / UI Design / Adobe Photoshop / Adobe Illustrator / Figma / Google Slides / Procreate
RUN WITH NIKE
Brief: In partnership with Zalando and Snap Inc, create a game to promote the new Nike Go Leggings, adapted to any part of the day.
Creation: a runner game, where the user picks a nike Go Leggings to dress the avatar, and then must finish the race the quick as possible. For that, the must collect or avoid the items along the race, before the day ends.
The roll perspective game must have an environment that runs as a loop, with a high sense of perspective.
In this AR advertising project, I took charge of overseeing the artistic direction, userflow, design and pitching to the client. Once the client approved the concept, the project came to life through collaboration with developers, 3D artists, and AR designers, resulting in the final Snap lens. You can interact with this Augmented Reality experience right here:
Other AR advertising lenses
JUMBO NYX
Ultimatum x Netflix
Acqua di Gioia
