Sol de Janeiro Holiday Packs
Discover a captivating new way to experience Sol de Janeiro’s packaging with this web AR experience. By scanning the product packaging with your phone, the marker tech technology recognizes the design and brings it to life through a stunning animation. This immersive experience reinvents how customers interact with the brand, adding a magical layer to the packaging that enhances the beauty and storytelling behind each product
Brief: propose an animated frame to enhance the beauty of Sol de Janeiro packaging during the holidays season. Each packaging has its own composition, all gathered in 2 only web link experiences.
Artistic Direction / Creative Design / Adobe Photoshop / Adobe Illustrator / Figma / Google Slides
The main goal was to find turn key solutions for experiences to bring Tati Arjona’s patterns to life keeping in mind sets.
This activations were globally live from October through December 2024.
Userflow
Key Visuals with animation intentions for 20 package variations
Final Product
AR Filter Concept
A proposition for an AR Filter available on Snapchat and Instagram, with written pitch and Key Visual:
Embark on a mesmerizing journey across the collections to discover the compliment-inducing scents. Picture yourself beside a bottle that travels through the decades, its hue shifting with each year traversed.
User boards a Cheirosa scent chartered plane soaring high to discover the collection.
As they progress, the bottle's color transforms, symbolizing passage through different years, with the decor changing to symbolise and reflect the different mist’s aesthetic.
End with the latest addition to the collection
and user could share their favourite destination.
